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PR bear trap 1.

Updated: Nov 29, 2019

Do you know how to avoid major PR bear traps?


The first of three short blogs revealing PR bear traps to avoid, if you are a small or medium sized high-tech company.


As a PR professional with over 20-years in PR and journalism and a background working with hundreds of high-tech companies, I have seen small and medium sized businesses with innovative products come up against the same bear traps over and over again. It's something that I work to help companies correct or avoid, as it stops them from presenting their business in the right light.


I have pulled together three short blogs with videos outlining the top three PR bear traps. In this blog we will look at bear trap number one.


Watch the video below to learn how to avoid the most common PR error that you can make:




If you didn't watch the video but would like to find out what it says, here's a rough transcript:


Innovative small and medium sized tech companies that do PR well have mastered a few essential ingredients.


They have created the right PR atmosphere – a bit like a Goldilocks planet.


A way of understanding how to create the perfect recipe for communication with your audiences, is to know about some common errors that can be avoided.


So, in the spirit of finding a PR approach for your business that is not too hard, not too soft but just right. I have made three videos outlining major beartraps to avoid.


So in this first short video, the first bear trap is …….


Too much information.


The temptation is to throw as much information out there up front as you can about your product or your service but the reality is that your listener really just wants to get to know you, your business and understand what problem your product or service solves.


You do this by keeping the information that you convey about yourself, your business and your product or service, as simple as possible.


So avoid the temptation to throw a lot of technical information up front.

There is a time and a place for explaining technical details but it’s not the first thing you do.


Watch this space for the next instalment in this series of three short videos, explaining common PR mistakes to avoid if you have innovative high-tech products or services… next up.. bear trap number two….


Good luck with making steps towards creating that Goldilocks approach to PR, where you get it just right. Don’t forget, I am here to help if you need me. Click here to get in touch.



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